Where do our customers / members come from ?

Geocoding is when an address is given spatial coordinates and therefore becomes a spot on a map. Spectrum uses geocoding to mark your customers or members so we can show you where they come from. Once the customers are plotted, we can measure information like:

• Membership density (members / 1,000 persons) at certain radius or postcode.

• Which customers use which store?

• Similarity between leads generated and sales actually concluded.

An AFL football club recently had us geocode their membership base to learn where they had the best penetration, and how they fitted their sponsor's target catchments.

The Geocoding is produced by using the Map Marker tool, where given the correct address and Postcode, any site can be marked on an Australian Map. Seeing the bigger picture on a map can also assist in business leaflet drops, Cold calling or other forms of marketing and advertising.

To view our detailed brochure on using these services for the Hotel, Club & Gaming industries, please go to the following link:

Spectrum Analysis Brochure - Hotels, Clubs and Gaming Business (2009)

Sample

Click here to enlarge the Customer Geocoding map

Contact Us

To discuss costs and options further, please contact Spectrum Analysis Australia on 61 3 9882 6488. Alternatively, e-mail spectrum@spectrumanalysis.com.au