Spectrum China and NZ

Spectrum Analysis’ Managing Director Peter Buckingham has announced that Spectrum Analysis has signed an MOU to offer their statistical services into China.

Spectrum is entering into a JV with Mr. John Chen, Director of Shanghai ClarenTech Information Technology Co. Ltd. & Dr. Shaw Zhang, a businessman residing in both China and Australia. Peter, John and Shaw believe there is a huge potential market for statistical analysis and Business Intelligence in China, where there is very large retail networks to work with.

Spectrum specializes in using information such as demographics and observed data in the process of site selection. Peter is a leader in this field, running the education on Site Selection and Territory Planning for the Franchise Council of Australia, and in the recently announced FCA Diploma of Franchising. Peter also hopes to run courses in China in this area, in conjunction with the consulting they will be doing.

Whilst the aim of the JV will be working in China with China-based companies, the JV will also be available to assist Australian companies with advice about the Chinese market and opportunities. John is a long-term resident of Shanghai and Shaw also hails from Shanghai, and both have very good knowledge of the market and contacts across China.

John is the CEO of ClarenTech (www.clarentech.com), and Shaw is a non executive Director of Magnsoft, which he founded in 2000 (www.magnsoft.com), and MagnsoftBI (www.magnsoftbi.com), which he also cofounded.

Please contact Peter Buckingham at peterb@spectrumanalysis.com.au or on 61 3 9882 6488 for any further information.

Alternately, please visit the Chinese Articles section on our website for more information.

Furthermore, Spectrum's (and its partner's) Chinese website can be accessed by clicking on the following link:

www.spectrumanalysis.com.cn

NZ Beckons for Spectrum Analysis

SITE Property and Spectrum Analysis have affiliated to provide Mapping, Statistical and Demographic Services for the New Zealand market.

SITE Property are a boutique company specialising in Property Portfolio Management, and work with some of New Zealand’s largest retailers.

Spectrum Analysis has been operating in Australia for 15 years, and is seen as the specialist company in Sales Prediction modelling, various forms of mapping and using statistical analysis to improve your property related decisions. Spectrum’s clients include Telstra, ANZ, RAMS Home loans, Super A-Mart and Tattersall’s, to name a few.

Our joint philosophy is to undertake Strategic Network Planning before making new store decisions, and to use whatever scientific techniques best suit your network, and your budget, to improve your site selection process.

SITE and Spectrum offer a suit of products to assist you from starting your network, to evaluating mature networks in terms of which stores to retain and which stores possibly have no long term future. SITE has the expertise to then implement the agreed plans, and assist with the long term management of the retail network.

Territory Planning is also a specialty of the group, with Spectrum being a leading company in territory planning for franchised and non franchised businesses in Australia. Spectrum have developed a process to assist in making your territories of similar potential, so hopefully all will have equal demand and interest from potential franchisees. Included in the clients for this work have been Commonwealth Bank, ANZ, Mortgage Choice, PoolWerx and many others.

Please contact Braden or Suzy at SITE on 09 368 9106 or Peter or Troy at Spectrum Analysis on +61 3 9882 6488.

Alternately, please visit the NZ Articles section on our website.

China Beckons for Spectrum Analysis

Spectrum Analysis’ Managing Director Peter Buckingham has announced that Spectrum Analysis has signed an MOU to offer their statistical services into China. Spectrum is entering into a JV with Dr Shaw Zhang, a businessman residing in Australia. Shaw and Peter have known each other for some years, and Peter assisted Shaw in having his son come to complete his schooling in Melbourne. Peter and Shaw believe there is a huge potential market for Business Intelligence in China, where there is very large retail networks to work with.

Spectrum specialize in using information such as demographics and observed data in the process of site selection. Peter is a leader in this field, running the education on Site Selection and Territory Planning for the Franchise Council of Australia, and in the recently announced FCA Diploma of Franchising. Peter also hopes to run courses in China in this area, in conjunction with the consulting they will be doing.

Whilst the aim of the JV will be working in China with China based companies, the JV will also be available to assist Australian companies with advice about the Chinese market and opportunities. Shaw has only recently moved to Australia from Shanghai, and has very good knowledge of the market and contacts across China. Shaw is a non executive Director of Magnsoft, which he founded in 2000 (www.magnsoft.com), and MagnsoftBI (www.magnsoftbi.com), which he also cofounded.

Please contact Peter Buckingham at peterb@spectrumanalysis.com.au or on 03 9882 6488 for any further information.

Alternately, please visit the Chinese Articles section on our website for more information.