Site Potential Reports

Overview

Property managers or investors require an in-depth understanding of the dynamics of a trade area surrounding a retail or service outlet. Having a better market understanding helps with capital allocation, marketing and in the case of franchising, helps build the franchisee/ franchisor relationship.

Information is provided for the sites logical catchment or trade area, which may be a postcode, a distance radius, or a travel time radius or any area defined by the client. General information is also provided at 1km, 2km, 3km … radii, so you can gauge how your market varies with increasing distance from the site.

More than just demographics, a SPR includes information on:

• Local competition names & addresses

• Population growth / decline

• Socio-Demographics / Lifestyle Information

• Business Counts & Employment

• Exposure Analysis 

• A Trade Zone Map (with competition locations if required)

Additional information can be incorporated at a client’s request. This may include:

• Shopping Centre Activity Reports

• Retail Census

• Urban Development Forecast

• Household Expenditure (for relevant commodities)

Benefits

Site Potential Reports (SPR) arm you with all the necessary information required to evaluate the current and future market potential of the trade area.

Cost

To discuss costs and options further, please contact Spectrum Analysis Australia on 61 3 9882 6488. Alternatively, e-mail spectrum@spectrumanalysis.com.au