Homemaker Centre and Homemaker Strip Locator

Spectrum Analysis has developed databases of big brand Bulky Goods Retailers, Homemaker Centres and Strips across Australia. These databases will be invaluable for site selection and network planning purposes for Bulky Goods Retailers, services to such businesses, and property developers.

The first step in developing these databases was to shortlist the well known brands that tend to take tenancy in Homemaker Centres. Each brand was given a score that reflects the relative pulling power, retail presence, and footprint of the brand. National brands tended to score higher, but brands with very strong positions in their home state were recognised with high scores.

The addresses of all stores for each of these brands were compiled and mapped. Viewed on a map, clusters of Bulky Goods Retailers were easily identified as Homemaker Centres, and strings of stores were identified as Homemaker Strips. The sum of the scores of all the stores in a Centre or Strip helped to categorise them into A+, A, B and C, reflecting their pulling power. An additional category ‘In Progress’ was created to represent Centres that we are aware of that are being developed or are in pre-development. To date we have identified over 140 Homemaker Centres and Strips.

This is a sample map for central Perth.

We believe this is a unique and richly informative way of identifying and comparing Homemaker Centres and Strips across Australia. We have not limited the database to formalised Centres, because we recognize the power of some Homemaker Strips like Maroondah Hwy, Nunawading and Scarborough Beach Rd, Osborne Park, which have evolved into a collection of Bulky Goods stores along the road, and not in a centralised Homemaker Centre.

This table details the brands and scoring system that was used in the databases:

Store

Rank

Store

Rank

Bunnings

10

Carpet Choice

2

Harvey Norman

10

Carpet Court

2

Ikea

10

Clive Peeters

2

Freedom

5

Damro Furniture

2

Good Guys

5

Early Settler

2

Mitre 10

5

Easy Living

2

Spotlight

5

Everyday Living

2

Super A-Mart

5

Furniture Galore

2

Anaconda

4

Gold Cross Cycles

2

Office works

4

Holy Sheet

2

Snooze

4

Kleenmaid

2

40 Winks

3

Outdoor Furniture Specialists

2

BBQ Galore

3

Oz Design

2

Bedshed

3

Ranger Camping

2

Bing Lee

3

Rick Hart (WA)

2

Clark Rubber

3

Urban Rhythm

2

Dick Smith

3

Adriatic

1

Domayne

3

Beach House

1

Fintastic

3

Beds For Backs

1

JB Hi-Fi

3

Beds Plus

1

Radio Rental (SA)

3

Dreamland (SA)

1

Ray's Outdoors

3

Fernwood

1

Retravision

3

Fitness First

1

Super Cheap Auto

3

Joyce Mayne

1

Australian Lighting

2

Pillow Talk

1

BCF

2

Plush

1

Beacon Lighting

2

Rise & Shine

1

Beds 'R' Us

2

Sleep City

1

Betta Electrical

2

Sleeping Giant

1

Bev Marks

2

Sleepy’s

1

Carpet Call

2

Sydney’s

1

Cost

To discuss costs and options further, please contact Spectrum Analysis Australia on 61 3 9882 6488. Alternatively, e-mail spectrum@spectrumanalysis.com.au