CHOOKS

CHOOKS fresh & tasty are a franchised chain of 35 fast food chicken stores in Western Australia and Queensland that have been in operation since 1991, and have doubled in size over the last 2 - 3 years.

We have been using the services of Spectrum Analysis for the past few years, specifically in the areas of site mapping, demographic surveys and network analyses.

As we are rapidly recruiting new franchisees to open CHOOKS fresh & tasty stores, we often require specific demographic surveys to be conducted on potential locations for a CHOOKS fresh & tasty store. We email Spectrum with an address, and within 24 hours, receive a completed survey for our use. From this, we are able to see the number of households within a certain radius from the proposed store, along with key demographic data relating to families, children, mortgages, levels of education and income. As we have set criteria for an ideal store location, we can easily compare the demographic survey against our criteria to make timely decisions about each site.

We have also had Spectrum Analysis complete a network analysis on our group, which has given us tools to predict likely sales based on a matrix prepared by them. This tool enables us to make sound decisions about the viability of a CHOOKS store in any location.

Spectrum Analysis have proved themselves to be very quick, efficient and cost effective for our group. We are more than satisfied with the level of service that they provide, and would have no hesitation in recommending them to any business that wants cold hard facts about site selection.

 

Linda Steele - General Manager

CHOOKS