Since launching in 1989, Fernwood has become synonymous with Australian women’s health and fitness and regularly appears in Business Review Weekly’s top 10 fastest growing private companies. Today, with national reach, Fernwood is the largest organisation of its kind in Australia with 89% unprompted recall of its brand name, over 15 years experience, more than 80,000 members, 2,200 employees and an annual turnover in excess of $75 million.

Spectrum Analysis has enabled us to develop primary marketing areas nationally for our franchise business, based on both statistical facts and specific to Fernwood’s individual requirements. This mapping has allowed us to determine both the exact number of primary marketing areas, and of what geographical size that we could profitably support. It has allowed us to fully manage expectations with our franchisees - both existing and new - in relation to where there are new franchise opportunities and where their future neighbours might be.

Spectrum has also helped with any individual mapping requests on a case-by-case basis that we may require - for example, mapping of our member’s place of residence - allowing us to make better business decisions.

In all work Spectrum has completed for us, they have been professional, efficient and business-minded in their approach, and we will be continuing to work with them in the future.