Dear ,

 

 NEW Population Data Released by Spectrum Analysis

 

Are you concerned that you are still making important investment decisions based on Census 2006? Spectrum Analysis has created a new database at Census Collection District (CCD) level, as an estimate of updated population and household numbers.

 

Peter Buckingham, MD of Spectrum Analysis says, “Whilst nothing will replace the accuracy provided by a full Census, many businesses realise that from now until Census 2011 is released, they are working off over four-years-old information. Our best understanding is that the Census 2011 data won’t be released until late 2012, so we have 18 months approximately where we have the choice of Census 2006, or some form of updated information”.

 

The new Spectrum Analysis product is available for licensing as Data into existing GIS systems, or a licence Spectrum will issue to their existing and future customers, committing to use the new databases on all jobs that they require. Spectrum anticipates a further three (3) updates of their Product before the 2011 Census is finally released.

 

For more information, you can call Peter Buckingham on (03) 9882 6488, or refer to the attached brochure.

    

  

 

 

 "Spectrum Analysis - SITE Retail" Alliance

 

Spectrum Analysis is very happy to announce an alliance with SITE Retail Limited in New Zealand.

 

SITE Retail work in conjunction with many large retailers in handling their property portfolios, and are experts in the New Zealand market, and extracting the best value for your new site. They can assist and advise on acquisitions, lease negotiations and many areas in portfolio management.

 

Spectrum, in conjunction with SITE Retail, is also taking our range of products to New Zealand, and has already acquired demographics and mapping to allow almost all the areas we work in across Australia, to be available for our New Zealand customers as well. This includes site selection tools, territory planning and any mapping that may be required for your sites and your competitors. Datapaks are also available across New Zealand.

 

If you are working in New Zealand, or are interested in taking your franchise to New Zealand, please feel free to chat with us.

 

 

 

 

 

 SUCCESS!!! Baby No. 3 has arrived for Troy Butler

 

Our Operations Manager, Troy Butler, has been blessed by the birth of his THIRD child on Friday (04/02/11) ... a baby BOY.

 

Little Aiden came into the world ... a little worse for wear (had to be dragged out kicking and screaming) ... so at least they can genuinely say that he doesn't look exactly like all the other 300,000 babies that are born in Australia each year (fun Spectrum fact):

 

 

Anyway, the good news is that mother and baby are doing much better, and we at Spectrum congratulate Troy and his family on their latest bundle of joy. Will it be the last one? Only time will tell.

 

 

Little Aiden pictured here with older brother James (4)

 

Troy is now back from 'baby leave', so please feel free to give him a call to discuss any of your new / ongoing requirements.

 

 

 

 

 Site Selection & Territory Planning seminars for 2011 

 

As previously mentioned, we have now confirmed another TWO (2) rounds of seminars for 2011, and the first of these is coming up in the next few months:

 

Melbourne:     Monday May 9

Sydney:       Wednesday May 11

Brisbane:          Thursday May 12

 

Note: The dates for the Sydney and Brisbane seminars have been reversed since last announced.

 

 

 

 

 

 Successful Start to the FCA's NEW 'Diploma of Franchising' 

 

The Diploma of Franchising is in its 5th week, and I am happy to say I have now personally presented to three (3) separate groups on “Information for better site and territory decisions”. This course is an excellent course for both young and older staff coming into franchising, whether it is training them for future Senior Management roles, marketing, or just liaising with Franchisees. Run by the Franchising Council of Australia and Multiple Coaching Services, I strongly recommend you consider this for your staff education.

 

 

 

  

 

 

Regards,

 

Peter Buckingham

Managing Director

Fellow of the FCA, MIMC

Spectrum Analysis Australia Pty. Ltd.

http://www.spectrumanalysis.com.au

peterb@spectrumanalysis.com.au

(03) 9882 6488

  

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