Dear ,

 

 

 China - The Untapped Frontier 

 

Peter has been in China for the last two weeks working on developing the processes Spectrum adopts into the China market. It is a huge market and quite unsophisticated at present. Networks such as KFC have 4,000+ stores and are opening over 500 per year. They also put so much significance on the Network Development process, we were told they have divided China up into 6 separate companies, and have over 500 people JUST dedicated to Network Development. Imagine needing to approve 2 or 3 stores per day just to keep up!

 

We now know a great deal about what mapping and demographic data is available in China, and how we can use this in assisting with better Network Development decisions if you are moving into the China market.

 

Peter will be back on Monday, and happy to discuss the China opportunities with you if required.

 

Peter and Judith have already found their way into the Shanghai Daily newspaper – thanks to the GM at the Marriott hotel.

 

 

 

 

 

 

 

 Business Data Update

 

Following a one-year hiatus (and several delays) while they refined the counting methodology, the ABS has (finally) released updated Business Counts. The counts apply to the 2009 financial year (i.e.: they aim to represent the numbers of businesses operating at 30 June 2009), and they have incorporated several changes and improvements in the counting and reporting methods.

 

The major change is the adoption of the 2006 version of the Australia and New Zealand Standard Industrial Classifications (ANZSIC). Some of the categories in this version are identical to the previous version (from 1993), others are very similar, while some are entirely new including three additional categories.

 

A related change has allowed for previously uncounted businesses to be included in the data. In older publications of this data, if a business did not fit into one of the 17 ANZSIC (1993) categories, or had not yet been classified, that business was entirely excluded from the counts. The latest release has addressed this issue by providing a ‘Not Stated/Unknown’ category, and these counts are included in the totals. Although this category is relatively small, its inclusion improves the accuracy of the headline total counts.

 

While this is obviously good news on the data quality front, it has the unfortunate consequence that any comparison between the new data and older counts must be taken with at least a grain of salt.

 

The following excerpts from the documentation accompanying the data’s release provide some overview information about the changes in the commercial landscape in Australia since the previous data releases.

 

“There were 2,051,085 actively trading businesses in Australia as at June 2009. The growth rate in the number of businesses declined slightly from 2007-08 (-0.1%) to 2008-09 (-1.0%).

 

In comparison, GDP (in chain volume terms) over the corresponding periods grew by 3.7% and 1.2% respectively, while Australia's population grew by 1.7% and 2.1% over the same periods.”

(SOURCE: 8165.0 Counts of Australian Businesses, including Entries and Exits, June 2007 to June 2009, Page 5)

 

According to the ABS report, the negative growth rate in businesses despite positive economic growth was driven largely by a slowdown in the rate of new business entries into the market slowed. Consistent with the general perception of a two- or three-speed economy, the net rate of business growth (or decline) varied between States:

 

“In the year to June 2009, all States recorded a decline in the number of businesses, with the Australian Capital Territory (-2.3%) Tasmania (-1.7%) and New South Wales (-1.4%) recording the lowest net growth. Of the larger States (New South Wales, Victoria, Queensland, South Australia and Western Australia), New South Wales continued to record the lowest net growth (-1.2% in 2007-08 and -1.4% in 2008-09) and Western Australia recorded the highest net growth (1.3% in 2007-08 and -0.6% in 2008-09).”

(SOURCE: 8165.0 Counts of Australian Businesses, including Entries and Exits, June 2007 to June 2009, Page 6)

 

 

 

 

 

 NEW Population Data Released by Spectrum Analysis

 

Are you concerned that you are still making important investment decisions based on Census 2006? Spectrum Analysis has created a new database at Census Collection District (CCD) level, as an estimate of updated population and household numbers.

 

Peter Buckingham, MD of Spectrum Analysis says, “Whilst nothing will replace the accuracy provided by a full Census, many businesses realise that from now until Census 2011 is released, they are working off over four-years-old information. Our best understanding is that the Census 2011 data won’t be released until late 2012, so we have 18 months approximately where we have the choice of Census 2006, or some form of updated information”.

 

The new Spectrum Analysis product is available for licensing as Data into existing GIS systems, or a licence Spectrum will issue to their existing and future customers, committing to use the new databases on all jobs that they require. Spectrum anticipates a further three (3) updates of their Product before the 2011 Census is finally released.

 

For more information, you can call Peter Buckingham on (03) 9882 6488, or refer to the attached brochure.

   

 

 

  

 

Regards,

 

Peter Buckingham

Managing Director

Fellow of the FCA, MIMC

Spectrum Analysis Australia Pty. Ltd.

http://www.spectrumanalysis.com.au

peterb@spectrumanalysis.com.au

(03) 9882 6488

  

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