Turning Data into Solutions
Geodemographic Modelling & Analysis
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Spectrum Analysis is the company to help you in making correct site selection and territory planning decisions in the future, by using facts and data to better understand the location BEFORE committing to the lease or purchase of a property, or the sale of a franchise area.
Site Selection, Market Analysis and Territory Planning using demographics and statistics are what we live and breathe. |
Call now for advice
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Sales Prediction Modelling
By combining existing network data with industry specific formulas we're able to accurately generate sales prediction models that provide hard data to assist with your store location decision. Our Sales Prediction Modelling allows you to assess the economics of store relocations and possible sales cannibalisation for new or existing outlets.
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Retail & Franchise Territory Planning
Spectrum Analysis has developed a superior more reliable method of Territory Planning and Retail Network Mapping for dividing up markets into equitable territories. Our unique approach factors in both industry type and target market to assess the B2B component to ensure territories provide equitable sales and profit potential.
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Site Potential Reports
Our Site Potential Reports and Area Potential Reports can assist your retail location planning decisions by providing information about a potential sites logical catchment or trade area defined by postcode, distance radius or travel time. In-depth site analytics give you the tools to accurately allocate capital and execute effective marketing.
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Case Study: Pedders Suspension
Spectrum Analysis have worked with Pedders over the years in setting up their territories. In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores. The work involved visiting all the stores and building sales prediction tools which also identified the main Drivers for the business. Once this had been done, we could move all around Australia identifying areas of best potential for new store development. This also allowed us to look at major roads, and be able to specify where about in an area that Pedders Property team should be seeking a future store.
David Fahey of Pedders has been able to become more Pro-active in his site selection. He has been able to instruct Real Estate agents and potential franchisees as to where to look for new stores, rather than be reactive, and being asked to look at sites that very quickly don't meet the basic criteria. |
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Our Services
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Contact Information
Suite 6, 407 Canterbury Road,
Surrey Hills 3127, Melbourne, Victoria, Australia. Connect With Us
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