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Turning Data into Solutions

Geodemographic Modelling & Analysis
Spectrum Analysis is the company to help you in making correct site selection and territory planning decisions in the future, by using facts and data to better understand the location BEFORE committing to the lease or purchase of a property, or the sale of a franchise area.

Site Selection, Market Analysis and Territory Planning using demographics and statistics are what we live and breathe. 
Call now for advice
+61 3 9830 0077

Advanced Data Modelling Services

Sales Prediction Modelling
By combining existing network data with industry specific formulas we're able to accurately generate sales prediction models that provide hard data to assist with your store location decision. Our  Sales Prediction Modelling  allows you to assess the economics of store relocations and possible sales cannibalisation for new or existing outlets.
Retail & Franchise Territory Planning
Spectrum Analysis has developed a superior more reliable method of Territory Planning and Retail Network Mapping for dividing up markets into equitable territories. Our unique approach factors in both industry type and target market to assess the B2B component to ensure territories provide equitable sales and profit potential.
Site Potential Reports
Our Site Potential Reports and Area Potential Reports can assist your retail location planning decisions by providing information about a potential sites logical catchment or trade area defined by postcode, distance radius or travel time. In-depth site analytics give you the tools to accurately allocate capital and execute effective marketing.

Case Study: Pedders Suspension

Spectrum Analysis have worked with Pedders over the years in setting up their territories. In this Project we were asked to undertake a Market Analysis to understand what made for the strongest Pedders stores. The work involved visiting all the stores and building sales prediction tools which also identified the main Drivers for the business. Once this had been done, we could move all around Australia identifying areas of best potential for new store development. This also allowed us to look at major roads, and be able to specify where about in an area that Pedders Property team should be seeking a future store.

David Fahey of Pedders has been able to become more Pro-active in his site selection. He has been able to instruct Real Estate agents and potential franchisees as to where to look for new stores, rather than be reactive, and being asked to look at sites that very quickly don't meet the basic criteria.

Our Partners & Memberships

Testimonials

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"Spectrum Analysis have serviced Specsavers for over 4 years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets.

Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Julian De Bortoli

Head of Nordic Marketing
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Specsavers

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"Spectrum Analysis undertook a major project for us in New Zealand in 2011, and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia.

Peter and Melinda understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores."

Craig Norman

General Manager
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Australasia BurgerFuel

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"I have known Peter for over 10 years and regard him as foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients.

Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions."

Jason Gerhke

Director
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Franchise Advisory Centre

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​"The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process".

"The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated site selection forecasts has been second to none and has left us with no unanswered questions"

David Fahey

National Franchise Manager
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Pedders Shock Abosrber Service Pty Ltd

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Why Us?

  • 20-year experience in strategic network planning and market analysis
  • 4000+ demographic analysis and mapping projects
  • Provide data-driven solutions/Bring sense to big data
  • Your insurance to minimize future disputes with franchisees
  • Focus-Listening-Expert-Practical

A Few Of Our Clients