Published in Business Franchise Australia and New Zealand 2013
In today’s market, many franchise systems want to locate outside of the major shopping centres, as they want lower rents, lower rent increases and longer lease terms with options available. In addressing these sites however, you do not have the information being supplied to you such as in a Westfield’s or Centro shopping mall, so you have to base your decision more on your own research.
If we have a site in a shopping strip, it is normally referred to as an inline store. My definition of an inline store is that it is amongst other sites facing on to a road and / or footpath, adjoining the next door neighbour.
Many shopping strips are owned by independent lessors, so there is little or no group information, unless provided by a Chamber of Commerce, or a business group. I would like to pass on my views on how to evaluate inline stores if offered to you.
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.