The location of your business can make or break you. It has a major impact on the quantity and quality of customers who come through your door, and it determines the amount of rent you pay. Choose unwisely, and there is no turning back without spending a significant amount of money. That’s why it’s vital you do your research before making a commitment, using sound criteria for location assessment based on a real understanding of your business.
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.