Publish in Franchise Buyer magazine, Vol4. #1, Apr-July 2017
Many small businesses are forced to make very big commitments on rather thin information. When you are looking at signing that 10-year lease for your ﬁrst (or next store), you hope your view on who is your “Market” is correct.
Many times, you have observed who your clientele is, and you hope that those are the people living and working in the area you have chosen.
In many cases, you can improve the probability of success by linking who your actual customer is to the data that is available.
Published in Business Franchise AU and NZ May/June 2017
Territory Planning is an area extremely important to you as a franchisee, but does the franchise system and the franchisor of the system give it the importance you need it to have to ensure your future?
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.