In many areas of business and life, I often have found the K.I.S.S. principle to be a good starting point and often a good endpoint in making a decision. In site selection the K.I.S.S. principle can also apply as many of the same factors and drivers come up each time you look at a new site. For those of you uninformed about the K.I.S.S principle, it stands for
Keep It Simple – Stupid
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.