Are you employing tactics or strategy in your franchise?
After nearly 40 years in business and over 50 years sailing – I finally now get the difference between strategy and tactics thanks to a recent lecture at the Sorrento Sailing Couta Boat Club.
This is the big plan: how we should get around the course in the least amount of time with no other competitors to worry about. This entails considering how many people are on the boat, the weather, the start line bias, which sails to use, and all those elements that help us navigate the course as quickly as possible.
This is what happens on the course – and how I deal with the situations (avoiding a collision and a dunking).
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.