Mapping from the past
Most retail or service franchisors seek to have some mapping to understand their distribution network, either from a store perspective or for territory planning and anaylsis. Over the years mapping has evolved from a printed wall map (originally from UBD or Melways), with black texta markings or coloured pins, to more sophisticated computerised mapping.
The digital-age version is shown below as a large-format wall map (modern continuous printers mean the only size limitations are the dimensions of your wall). The formatting can be manipulated to suit the purpose, the boundary lines are very clear, it can be reprinted easily, and the underlying boundary files can be used to extract population and other demographic data. However, the map itself still has limitations because it is a static image.
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.