Published in Inside Franchise Business, August 2019
A point of distinction in the market is valuable for any business. So could service be the game changer in the service station arena?
My first job (that put me through school and early university) was as a pump jockey or petrol station attendant. This profession went into extinction 40 years ago – and yet in visiting New Zealand recently, I see it is being revived as a forecourt concierge.
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.