In my view, when selecting a commercial site to operate a business from, there are four questions you need to address:
1. What area should I be looking in?
2. Where is my offer in terms of impulse versus destination?
3. Should I be looking in a shopping centre or a shopping strip? Or if I am a bulky goods candidate, in a bulky goods precinct or centre?
4. What do I look for in selecting the actual store?
Peter Buckingham is the Managing Director of Spectrum Analysis Australia. He is a certified Management Consultant, and a Fellow of the FCA and IMC.