Garry Job – National Property Manager of Bob Jane T-Marts Support Team, has used Spectrum Analysis for many years. In one specific project 5 years ago, we assisted in their Network Development Planning, and were again asked in 2013 to revisit this work using the latest data available.
The 2014 Project began by placing data and information around all Bob Jane stores, and then mapping the stores and all the competition. A combination of sales data and demographic information assists in seeing areas of strength and weakness in each market around Australia and helps to focus areas where they are underrepresented. Specific areas were then identified for targeting for new locations. Garry’s team is then able to contact local real estate agents in areas that have been identified, and look for opportunities in these areas.
Garry’s comments is “This really assists in helping Senior Management focus on the areas where we can gain the best leverage for our brand in opening new stores.”