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CBD Employee Estimate

Introduction
Do you open stores in the CBD’s around Australia and ask yourself where do people work? We have now developed a dataset at Mesh Block level to give you this information. Our new employee estimate data is available that details the number of employees in a very small CBD area.

If you have Telcos, QSR’s, convenience stores or any other business servicing employees in the CBD, this data should be essential for your decision making process.

Coverage
This new dataset covers Melbourne and immediate surrounding postcodes, Sydney and North Sydney, Brisbane, Adelaide, Perth and Canberra.

Disaggregation Method
For most purposes, SA2s are either too large or the wrong ‘shape’ (that is, they do not align with common use boundaries such as postcodes). In the CBD’s we have disaggregated the data into the much smaller mesh block geographic units.

Using an unrelated business address database (Spectrum’s Business Hit List, containing approximately 700,000 records across Australia), the business counts were distributed into the mesh blocks based on the relative proportion of business locations in a given mesh block compared with the source SA2. That is, if an SA2 contained 1,000 business locations according to the Hit List, and a given mesh block contained 100 of those, then 10% of each value from the ABS counts would be attributed to that mesh block.

Using this estimated business data by size and division, we are able to estimate the number of employees also at mesh block geographic units.

While any single count for a single mesh block will be approximate, the errors average down towards zero as large numbers of mesh blocks are grouped together (for example, to assess the business population of an area such as Docklands, or how many people work in a 300 m radius of a potential store). Small values and values from specific cells (that is, specifying both type and size) should always be interpreted with caution.

Employment numbers are worked off a series of averages for each ABS grouping such that the Total employment Australia wide adds up to the current levels of employment according to the ABS. When computed last this was 11,918,000 persons in employment in this country.

Data Availability
The information can be provided in Pitney Bowes MapInfo formats, or as Google Earth files, depending on how you wish to use it.

WHY US

20-year experience in strategic network planning and market analysis
4000+ demographic analysis and mapping projects
Provide data-driven solutions/Bring sense to big data
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  • Spectrum Analysis have serviced Specsavers for over 4 years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets.

    Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Julian De Bortoli

Head of Nordic Marketing
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Specsavers
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“Spectrum Analysis undertook a major project for us in New Zealand in 2011, and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia.

Peter and Melinda understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores". ​

Craig Notman

General Manager
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Australasia BurgerFuel

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“I have known Peter for over 10 years and regard him as foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients.

Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions". ​

Jason Gehrke

Director
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Franchise Advisory Centre

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​“The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process".

"The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated site selection forecasts has been second to none and has left us with no unanswered questions"

David Fahey

National Franchise Manager
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Pedders Shock Absorber Service Pty Ltd

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