For 9 years we have been running the Consultant’s Lunch, twice a year, in June and December, and I would like to invite you to the 2016 Christmas lunch, in conjunction with the IMC.
 
The guest list is made up of various types of “Consultants” (covers almost everyone), all people we like to deal with or are friends of our business, and have something of interest that I feel you will benefit from.

The lunch will be on    Thursday, 1st of December 2016
Venue: St Clouds - 644 Burwood Rd, Hawthorn East
               (Our favourite very Vietnamese Restaurant)
Starting time 12.15 (sharp)

Cost will be $30 per head for lunch and a wine or soft drink. By now it may be an “old friend’s lunch”, or consider it an opportunity to catch up, or meet like acquaintances.
 
If you have other Consultants you wish to invite – please let them and myself know, so I may add them to the list.

RSVP will be by email to [email protected] by COB Friday 25th November 2016
(the earlier the better).

No shows – (without a reason) will be NOT be appreciated as they corrupt the numbers somewhat.

Kind regards,
Peter Buckingham - Managing Director of Spectrum Analysis Australia.

Peter will lead a workshop about site selection early next year (2017) in Dubai. The main purpose is to blend the art of site potential analysis into cross-cultural business environment to achieve the best outcome in retail and franchise industry.

Are you considering travelling to Dubai but just haven't found a convincing reason to give yourself and your family a treat? This event can be a good motivation when you can spend time in one of the World's most luxurious escaping paradises and still gain productivity out of the trip.

The registration form is in the brochure below:

Where geographic territories or preferred marketing areas around an anchor point are necessary for a network, the science and logic to define those territories must be capable of withstanding scrutiny and providing adequate potential to support an operation.

The days of franchisors poring over maps and drawing arbitrary lines are gone, and this practise today will inevitably to lead to litigation by franchisees.

Through understanding the drivers of a business, and by assessing what should be a suitable trade area, can a formula for the total number of territories (and franchises) be developed (rather than a best guesstimate of what a market might sustain).

Territory planning is all about using facts and data to give each territory similar opportunity to sustain a franchisee. Regardless of whether it is a B2C, B2B or a MIX type business, the right use of the right data will make better territory planning decisions possible.

Registration Fees

Many businesses live or die based on whether their retail sites are cost effective in the way they generate sales compared to what they cost the organisation. If a network has made poor site selection choices, it erodes outlet viability and breeds unhappy franchisees.

In turn, franchisors can suffer reduced royalty income, missed opportunities for additional franchises, increased customer complaints, market share lost to competitors and, worst of all, a network of dissatisfied franchisees.

This workshop helps franchisors understand the information and data available to assist site decisions, and how to use that information to develop an appropriate Site Selection process for the network.

This workshop also includes a series of group exercises (based on real sites and data) to experience the issues a Network Development Executive faces on a regular basis.

Finally, this workshop enables franchisors to develop or refine a strategic network plan to develop its property assets (which can determine the success or failure of a brand over the long term).

Registration Fees