Many businesses live or die based on whether their retail sites are cost effective in the way they generate sales compared to what they cost the organisation. If a network has made poor site selection choices, it erodes outlet viability and breeds unhappy franchisees.

In turn, franchisors can suffer reduced royalty income, missed opportunities for additional franchises, increased customer complaints, market share lost to competitors and, worst of all, a network of dissatisfied franchisees.

This workshop helps franchisors understand the information and data available to assist site decisions, and how to use that information to develop an appropriate Site Selection process for the network.

This workshop also includes a series of group exercises (based on real sites and data) to experience the issues a Network Development Executive faces on a regular basis.

Finally, this workshop enables franchisors to develop or refine a strategic network plan to develop its property assets (which can determine the success or failure of a brand over the long term).

Registration Fees

Where geographic territories or preferred marketing areas around an anchor point are necessary for a network, the science and logic to define those territories must be capable of withstanding scrutiny and providing adequate potential to support an operation.

The days of franchisors poring over maps and drawing arbitrary lines are gone, and this practise today will inevitably to lead to litigation by franchisees.

Through understanding the drivers of a business, and by assessing what should be a suitable trade area, can a formula for the total number of territories (and franchises) be developed (rather than a best guesstimate of what a market might sustain).

Territory planning is all about using facts and data to give each territory similar opportunity to sustain a franchisee. Regardless of whether it is a B2C, B2B or a MIX type business, the right use of the right data will make better territory planning decisions possible.

Registration Fees

Dear friends,

We are running another one of our “Consultant's lunches”, which I am sure you qualify for if you would like to attend.
 
By popular demand, we are again going to be in love with the Taj Mahal, and go Indian again, to our favourite Indian restaurant (in Camberwell).
 
Following on from our last successful “networking” lunch at Purple Sands, I would like to invite you to attend our mid-year lunch, for consulting people we deal with both past, current and hopefully in the future.
 
The guest list is made up mainly of consultants, all people we like to deal with, and have something of interest that I feel you will benefit from. If you have been invited – you qualify – no matter what you now do! This day also coincides with International Consultants Day for our IMC members!

The lunch will be on   
Time:    Thursday, 7th of June 2018
               Starting time 12.15 (sharp)
Venue: Tandoori Den Restaurant - 261 Camberwell Rd, Camberwell VIC 3124
               (by popular demand again)

Cost will be $30 per head (Pay on the Day) for lunch (incl. a dessert I am told) and wine and soft drink, followed by a coffee. By now it may be an “old friend’s lunch”, or consider it an opportunity to catch up, or meet like acquaintances.
 
If you have other Consultants you wish to invite – please let them and myself know, so I may add them to the list.

RSVP will be by email to peterb@spectrumanalysis.com.au by COB Tuesday 5th June 2018 (the earlier the better).

No shows – (without a reason) will be NOT be appreciated as they corrupt the numbers somewhat. Call or text me on the morning if you can’t make it.

Kind regards,
Peter Buckingham - Managing Director of Spectrum Analysis Australia.

Peter will lead a workshop about site selection early next year (2017) in Dubai. The main purpose is to blend the art of site potential analysis into cross-cultural business environment to achieve the best outcome in retail and franchise industry.

Are you considering travelling to Dubai but just haven't found a convincing reason to give yourself and your family a treat? This event can be a good motivation when you can spend time in one of the World's most luxurious escaping paradises and still gain productivity out of the trip.

The registration form is in the brochure below: