2018 Australian business count data has arrived

2018 Australian business count data has arrived

New business count data has arrived
The ABS has recently released the latest business count data. The latest release is current as of February 2018 and is a snapshot of actively trading businesses from the Australian Bureau of Statistics Business Register (ABSBR) and the Australian Tax Office (ATO).

The business count data is published by the ABS for geographic units at the 'Statistical Area 2' (SA2) level. Spectrum Analysis has produced estimates of business counts at the small area level ('Statistical Area 1' or SA1) using this data and a disaggregation methodology.

Businesses are categorized by size and ANZSIC type. The size categories are:
- Non employing businesses
- 1 - 4 employees
- 5 - 19 employees
- 20 - 199 employees
- 200+ employees

If you are a B2B, or if you engage with your customers in or near their workplace, then this data is essential to any marketing, territory planning, or business intelligence activities.

Delay in the 2018 New Zealand Census Data Release
As you may be aware, the release of the 2018 New Zealand Census data has been delayed, and is currently expected to be completed in August 2019. However, the next announcement on the release date from Stats NZ will be in April.

The reason for the delay was the lower-than-expected response to completing the Census. Some of the factors included:

- Not making it easy enough for people to take part – The new digital-first model meant that people who could not or who didn’t want to take part in the Census online, needed to request paper forms. This meant that very few households had received paper forms before Census day.

- Not making direct contact with enough households as close to Census day as possible.

- Having a higher number of households where only some of the people in the household had responded.

Experts are concerned the prolonging delays will have a detrimental impact on planning and funding decisions to come in 2019, and the data might already be "stale".

We should hopefully be able to provide you with a progress update in our next newsletter.

Franchise Territory Planning and Site Selection Workshops
If you believe in using Data to make your site selection process better, maybe you need to attend our upcoming workshops on site selection and territory planning.

The workshop will take place in Melbourne, Sydney and Brisbane in April and October:

Melbourne: 30th April 2019
31th October 2019

Sydney: 02nd May 2019

Brisbane: 24th October 2019

In each day, site selection workshop will run from 8.30am till 12.30pm, and territory planning workshop will run from 1pm to 5pm.

More details and bookings are at below links:

Site Selection workshop (8.30 am - 12.30 pm)

Franchise territory planning workshop ( 1pm - 5pm)

Welcoming Brendan Streager to Spectrum Analysis's Team
Brendan joined us in February this year. He has over 15 years experience in the mapping/drafting field and a Bachelor Degree in Applied Science, Multimedia Cartography. He’s worked as a Cartographer at a couple of well-known Melbourne based companies in Melway (street directories) and Lonely Planet (travel books), as well as being a Traffic Drafter at a traffic management company called Traffix Group, and a GIS Technician in the electrical sector at Jemena.

Brendan’s role is primarily involved in market analysis and producing franchise territory maps for franchisors.

How to find a great site
Peter Buckingham has been featured in Business Franchise magazine March / April 2019 edition in a feature on “How do I find a great site?”
 
It looks at areas to consider, demographics, physical location and building a process to make better decisions.

Four keys to driving franchise performance
Peter Buckingham - managing director of Spectrum Analysis Australia and Dr Craig Peacock FAICD - a director of Chase Consulting coordinated to publish an online article on Franchise Business site.

The article describe 4 steps to unlock the customer experience and drive franchise performance: Discover – Measure – Develop – Optimise

1. Discover the customer experience
2. Measure the customer experience and performance gaps
3. Develop actionable insights
4. Optimise the customer experience and franchise performance
   

The article also looks insight into benefits of high customer experience.

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