Our Demographic Datapaks are now available ONLINE!!! ​ Visit Datapaks Online Store

Spectrum Analysis

Spectrum Analysis is a trusted partner to assist you in the SITE SELECTION process, expert in TERRITORY PLANNING and STRATEGIC NETWORK PLANNING; for business to business, or business to consumer; for franchises, or marketing purposes.

Strategic Network Planning

USE FACTS AND DATA IN STRATEGIC NETWORK PLANNING!, not your wet fingers in the air.
We offer you a thorough process from assessing your current network, incorporating demographic and traffic data into building sales prediction tools, to assessing green field sites or planning your network in 5-10 years time.

Territory Planning

A proper territory planning process requires accuracy and consistency, which is only achieved through research analysis. We help you simplify this process by breaking it into applicable steps, using our statistical knowledge and market research skills. 

Territory Planning FAQs

Site Selection FAQs

Datapak Demo

The datapak available at Spectrum provides you a great insights into an area of your interest, a territory or sites you are investigating.
It comprises census information like age groups, ethics, income, types of businesses, number of people employed, etc... 

Shopping Centre DataPaks

Post Code DataPaks

Market Analysis

A market analysis provides knowledge about a market and how your distribution matches the demand.
A beneficial follow-up of a market analysis is to build sales prediction tools, so that you can have a better idea of what individual store should sell and where you should be looking to locate them.

Market Analysis
including Billy Baxter Case

Spectrum Analysis is available to perform a Market Analysis on any area in Australia.
This analysis will help create a data-based understanding of the area where you wish to do business, so you can base your final decision on facts, rather than opinions.

Zenith Traffic Estimates

Spectrum Analysis in conjunction with Veitch Lister Consulting and Harvest DP, has released a new website to allow businesses to download traffic estimates information.
This is the first time in Australia you can readily access consistent traffic information from one source.

Zenith Instructional Video

A simple instructional video to help you use the Zenith Traffic website to find traffic estimate of the location you are investigating.
There is also instructions of printing PDF map overlaid by traffic estimate data of a favored zoom level.

IMC

The Institute of Management Consulting (IMC) is the peak body for Management Consultants in Australia. If you are a Management Consultant you could benefit by its membership.

Many of us are frustrated by people who are relatively unqualified, and call themselves Management Consultants. Wouldn't it be great if customers sought out Qualified Consultants, and being a member of the IMC gives you this status. 

IMC - Member benefits

Membership is not purely by your cheque book, as you do have to be assessed and reference checked to become a member. An even higher level is achievable by becoming a CMC - Certified Management Consultant - a world recognised qualification.

The main advantages of joining the IMC are listed in the attached brochures (IMC Brouchure 1 & IMC Brouchure 2). As well as these benefits, there is camaraderie with other people in similar consulting functions to us, and many of the issues are common to us all.

WHY US

20-year experience in strategic network planning and market analysis
4000+ demographic analysis and mapping projects
Provide data-driven solutions/Bring sense to big data
Your insurance to minimize future disputes with franchisees
Focus-Listening-Expert-Practical

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  • Spectrum Analysis have serviced Specsavers for over 4 years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets.

    Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Julian De Bortoli

Head of Nordic Marketing
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Specsavers
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“Spectrum Analysis undertook a major project for us in New Zealand in 2011, and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia.

Peter and Melinda understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores". ​

Craig Notman

General Manager
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Australasia BurgerFuel

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“I have known Peter for over 10 years and regard him as foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients.

Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions". ​

Jason Gehrke

Director
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Franchise Advisory Centre

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​“The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process".

"The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated site selection forecasts has been second to none and has left us with no unanswered questions"

David Fahey

National Franchise Manager
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Pedders Shock Absorber Service Pty Ltd

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OUR CLIENTS
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