Our Demographic Datapaks are now available ONLINE!!! ​ Visit Datapaks Online Store

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Site Potential Reports

Overview
Property managers or investors require an in-depth understanding of the dynamics of a trade area surrounding a retail or service outlet. Having a better market understanding helps with capital allocation, marketing and in the case of franchising, helps build the franchisee / franchisor relationship.

Our team can assist your retail location planning decisions, by providing information about a sites logical catchment or trade area, which may be a postcode, a distance radius, or a travel time radius, or any area defined by the client. General information is also provided at 1km, 2km, 3km … radii, so you can gauge how your market varies with increasing distance from the site.

More than just demographics, a SPR includes in-depth site analytics, including information about:
  • Local competition names & addresses
  • Population growth / decline
  • Socio-Demographics / Lifestyle Information
  • Business Counts & Employment
  • Exposure Analysis 
  • A Trade Zone Map (with competition locations, if required)

Additional information can be incorporated at a client’s request. This may include:
  • Shopping Centre Activity Reports
  • Retail Census
  • Urban Development Forecast
  • Household Expenditure (for relevant commodities)
Benefits
Site Potential Reports (SPR) arm you with all the necessary information required to evaluate the current and future market potential of the trade area.

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Customer Origin Studies

Sample
Customer Origin and Destination
Existing Stores Customer Residences
Overview
Knowing where your customers come from is important for all sorts of reasons, not the least of which is to estimate the cannibalisation impact of opening another store near an existing outlet.

While many retailers with EPOS (Electronic Point of Sale) trap information including customer names and addresses, cash and small ticket businesses have no such benefit. The solution is to undertake a data gathering exercise at a store to accurately determine where customers are coming from and going to.

Spectrum has devised a unique questionnaire that can quickly trap all sorts of information about a customer, including
  • Where the customers have come from
  • Where the customers are going
  • Why they visited
  • How frequently they visit
  • Whether they would have visited an alternative site on the day had it existed
Customer Addresses are then geo-coded (electronically placed) onto a map and a trade area boundary defined.

Spectrum has an Australia wide field force that can undertake such studies at a moment's notice.
Benefits
  • Estimate the cannibalisation impact of opening another store in an area
  • Define a trade area for effective and efficient use of local advertising
  • Define a franchise boundary, or use in doing your Territory Planning

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Consulting Services

Overview
Spectrum Analysis has vast experience in all aspects of retail property and can consult in
  • Network planning
  • Site evaluation tools
  • Lease negotiation & management (in collaboration with our partnering businesses)
Benefits
  • Clearly showing the strength of retail offering in any area of interest.
  • Assess the appropriateness of the centre size and mix for your business

WHY US

20-year experience in strategic network planning and market analysis
4000+ demographic analysis and mapping projects
Provide data-driven solutions/Bring sense to big data
Your insurance to minimize future disputes with franchisees
Focus-Listening-Expert-Practical

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  • Spectrum Analysis have serviced Specsavers for over 4 years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets.

    Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Julian De Bortoli

Head of Nordic Marketing
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Specsavers
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“Spectrum Analysis undertook a major project for us in New Zealand in 2011, and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia.

Peter and Melinda understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores". ​

Craig Notman

General Manager
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Australasia BurgerFuel

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“I have known Peter for over 10 years and regard him as foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients.

Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions". ​

Jason Gehrke

Director
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Franchise Advisory Centre

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​“The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process".

"The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated site selection forecasts has been second to none and has left us with no unanswered questions"

David Fahey

National Franchise Manager
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Pedders Shock Absorber Service Pty Ltd

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OUR CLIENTS
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