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Site Potential Reports

Overview
Property managers or investors require an in-depth understanding of the dynamics of a trade area surrounding a retail or service outlet. Having a better market understanding helps with capital allocation, marketing and in the case of franchising, helps build the franchisee / franchisor relationship.

Our team can assist your retail location planning decisions, by providing information about a sites logical catchment or trade area, which may be a postcode, a distance radius, or a travel time radius, or any area defined by the client. General information is also provided at 1km, 2km, 3km … radii, so you can gauge how your market varies with increasing distance from the site.

More than just demographics, a SPR includes in-depth site analytics, including information about:
  • Local competition names & addresses
  • Population growth / decline
  • Socio-Demographics / Lifestyle Information
  • Business Counts & Employment
  • Exposure Analysis 
  • A Trade Zone Map (with competition locations, if required)

Additional information can be incorporated at a client’s request. This may include:
  • Shopping Centre Activity Reports
  • Retail Census
  • Urban Development Forecast
  • Household Expenditure (for relevant commodities)
Benefits
Site Potential Reports (SPR) arm you with all the necessary information required to evaluate the current and future market potential of the trade area.

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Customer Origin Studies

Sample
Customer Origin and Destination
Existing Stores Customer Residences
Overview
Knowing where your customers come from is important for all sorts of reasons, not the least of which is to estimate the cannibalisation impact of opening another store near an existing outlet.

While many retailers with EPOS (Electronic Point of Sale) trap information including customer names and addresses, cash and small ticket businesses have no such benefit. The solution is to undertake a data gathering exercise at a store to accurately determine where customers are coming from and going to.

Spectrum has devised a unique questionnaire that can quickly trap all sorts of information about a customer, including
  • Where the customers have come from
  • Where the customers are going
  • Why they visited
  • How frequently they visit
  • Whether they would have visited an alternative site on the day had it existed
Customer Addresses are then geo-coded (electronically placed) onto a map and a trade area boundary defined.

Spectrum has an Australia wide field force that can undertake such studies at a moment's notice.
Benefits
  • Estimate the cannibalisation impact of opening another store in an area
  • Define a trade area for effective and efficient use of local advertising
  • Define a franchise boundary, or use in doing your Territory Planning

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Consulting Services

Overview
Spectrum Analysis has vast experience in all aspects of retail property and can consult in
  • Network planning
  • Site evaluation tools
  • Lease negotiation & management (in collaboration with our partnering businesses)
Benefits
  • Clearly showing the strength of retail offering in any area of interest.
  • Assess the appropriateness of the centre size and mix for your business