Spectrum Analysis maintains up to date data on Australian Shopping Malls. Information includes GLAR (Gross Let Area Retail), MAT (Annual Pedestrian Traffic), Tenant Mix, Major Tenants, Food Offerings and Car Parking. All centres have also mapped for reference.
Clearly showing the strength of retail offering in any area of interest.
Assess the appropriateness of the centre size and mix for your purpose.
MallSelector is a way of looking at Shopping Centres across Australia, and being able to see information on the Shopping Centre, the demographics as an indicator of the people living around it, and a google earth picture of the Shopping Centre.
This allows a single desktop application as a first filter as to whether a Shopping Centre should be of interest to you for opening a store.
Data we are capturing about the shopping centre includes GLAR, MAT, Pedestrian estimates, and information on the Food Court outlets, theatre screen numbers and parking.
We then apply our demographic summary at a radius consistent with the Trade Area of the shopping centre.
This is really a snapshot of the type of people who you would expect to be using the Shopping Centre.
We also include the SEIFA score (Socio Economic Index For Areas) as a way of understanding the Socio Demographic area.
MallSelector allows you to look at the Shopping Centre in Google Earth, and see the parking and general visual overview, including using Streetview if you wish.
MallSelector is a one-stop application that allows a Network Development Manager to have a view of all the shopping centres across Australia, and their demographics all as one application.
While information is relatively easy to locate on shopping mall size and tenants, there has traditionally not been to accurate information on the size and tenure of the classic Australian Shopping Strip.
The Shopping Strip Locator is a way of comparing Shopping Strips for size and content of business’ that is complementary to your specific needs.
The Strategic Shopping Strip Locator involves the evaluation of each shopping strip by assessing two things: a) whether it has certain characteristics, which enhance your business b) whether it is large enough to support your outlet. Using business-listing databases, mapping and analysis helps to locate, map and prioritise each strip that meets the selection criteria. Individual strips are measured by numbers of supermarkets, banks, pharmacies, newsagents, café / restaurants and other criteria.
Assess strip potential all around Australia.
Use this information to critique available sites
Evaluating one shopping strip against another is a very difficult task, as there is little data on what makes up each individual strip. Our product is a way of comparing strips all across Australia for their suitability to your concept and products.
As well as the normal assessment and prioritising under our StripLocator, StripSelector allows you to look at the demographics around each strip, and visit the strip using Google Maps and Street view. It gives you a one-stop way of comparing strips in terms of shop data, demographics and a physical visit.
The map and information will be marked with Primary, Secondary and Tertiary strips, and a listing of each category provided as an indicator for Property Managers to look at. Our new product uses all the old logic of StripLocator but now comes as a package you can use to look at each strip and collect the demographics of the local area, all in one go.
Spectrum Analysis has developed databases of big brand Bulky Goods Retailers, Homemaker Centres and Strips across Australia. These databases will be invaluable for site selection and network planning purposes for Bulky Goods Retailers, services to such businesses, and property developers.
The first step in developing these databases was to shortlist the well known brands that tend to take tenancy in Homemaker Centres. Each brand was given a score that reflects the relative pulling power, retail presence, and footprint of the brand. National brands tended to score higher, but brands with very strong positions in their home state were recognised with high scores.
The addresses of all stores for each of these brands were compiled and mapped. Viewed on a map, clusters of Bulky Goods Retailers were easily identified as Homemaker Centres, and strings of stores were identified as Homemaker Strips. The sum of the scores of all the stores in a Centre or Strip helped to categorise them into A+, A, B and C, reflecting their pulling power. An additional category ‘In Progress’ was created to represent Centres that we are aware of that are being developed or are in pre-development. To date we have identified over 140 Homemaker Centres and Strips.
We believe this is a unique and richly informative way of identifying and comparing Homemaker Centres and Strips across Australia. We have not limited the database to formalised Centres, because we recognize the power of some Homemaker Strips like Maroondah Hwy, Nunawading and Scarborough Beach Rd, Osborne Park, which have evolved into a collection of Bulky Goods stores along the road, and not in a centralised Homemaker Centre.
This table details the brands and scoring system that was used in the databases:
The days of dividing territories based upon populations (or even the dreaded “black texta on laminated wall map” approach) are thankfully over. Spectrum Analysis has developed a superior, foolproof method of Territory Planning and Retail Network Mapping for carving up an area into equitable territories, whilst taking into account the industry type and target market. This ensures that resultant territories offer equitable sales or profit potential.
Territories can be presented as aggregate Postcodes for ease of administration and marketing, or even telephone exchange areas in the case of 13 call numbers diversion.
Determining the Optimum Size / Number of Territories
Spectrum can also assist in determining the optimum size or number of territories to ensure that new franchise operators do not give away more than is required. For once a territory is sold, it is difficult to divide it and sell it again!
The franchise area is rapidly growing and new entrants to the area need to consider all aspects including:
Spectrum Analysis can assist in the setting up of franchised locations or territories and can assist in the expansion of franchises into new markets.
Carving up an area using this method ensures that there is no ‘first in best dressed’ rush on territories, and operator performance really can be compared and assessed across a network. Proper Franchise Territory Planning ensures you have the maximum number of territories, each offering similar business potential for your franchisees.
Deliverables for Territory Planning project are tailored to customers' needs, including from territory overview map to individual maps and supported data, interactive disks or interactive maps, Google Earth output, etc...