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Schools

What we do
​We give you the data and analysis required to truly understand your school’s area, so it isn't just a blank map. Once you know where your potential students are, and how to target them, you can launch an effective marketing campaign.

We provide you with:
  • Where your current students are
  • Preferred marketing areas
  • Levels of student penetration by area
  • Your schools up-to-date SES score
  • Demographic maps and much more


​"We have found their analysis of population trends and advice on the school’s capacity to increase its enrolment base to be very useful...In a very competitive market place it is important to ensure that the school is able to plan strategically, using the most accurate information and advice possible." - Brighton Grammar School
  • Data and analysis of your residential demographics
  • Learn exactly who your students are!
  • Target marketing to specific demographics
  • Improve marketing efficiency! 
  • Increase your enrollment base
  • Maximise your return on marketing! 
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  • Primary and secondary marketing areas identified
  • Identify areas for expansion!
The Benefits
As demonstrated in the maps above, proper data and analysis will completely revolutionise your perspective on your schools area. Instead of blindly marketing to all locations equally, you will be able to focus your budget on the most promising areas. Your marketing material will end up in the hands of those students more demographically and statistically inclined to attend your school. This will increase enrolments, ROI, and your marketing efficiency. ​

Our Services

Demographic Mapping
Socioeconomic Status (SES)
Student Analysis
Maps outlining various demographic
characteristics such as:
​
  • Age Brackets
  • Ethnicity
  • Religious Affiliation
  • Household income
  • Individual income
  • Extracts schools unique SES score based on your student addresses & Department of Education, Employment and Workplace Relations (DEEWAR) Data
  • Provides most up-to-date SES score
  • Map interface displays the relevant SES scores of not only your school area, but also the areas your students are from.
  • Map our your existing student base
  • Analyse Student penetration by area
  • Analyse student spend penetration
  • Identify areas of under/over representation
  • Target your marketing depending on if are over or under represented
  • Find your preferred marketing areas

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Clubs

Introduction
“Where do our members come from?” is a major question to most clubs / gaming venues. Spectrum conducts customer / member origin analyses for a number of different industries, and the club / gaming industry is no exception:
  • Map out your existing membership base
  • Analyse your levels of membership ‘penetration’ by area
  • Analyse your levels of membership spend ‘penetration’ by area
  • Allows you to identify areas of over / under representation
  • Allow you to market specifically to these under-represented areas
  • Define a ‘preferred marketing area’ for your membership base
Our Services
Demographic Mapping
  • View multitudes of maps
  • Outlining various demographic characteristics
  • Displaying areas that are above / below average
Membership Penetration
  • Extract the different numbers of persons living in any given area (by age bracket)
Local Area Marketing
Provide data information packages for Local Area Marketing purposes, including:
  • Demographic Summary
  • Business & Employment Summary
  • Business Hit List
  • Map
Benefits
  • Identity primary and secondary marketing areas, and formulate business strategies accordingly
  • Maximize your membership base in said marketing areas, which would increase revenue
  • Identify potential for expansion into areas which do not encroach on your existing market
  • Better understand the demographics of your area, know who your members are, and plan accordingly
  • Target market to specific demographic and business groups, to maximize returns on marketing spend

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Associations

Introduction
Spectrum conducts member origin analyses for a number of different industries:
  • Map out your existing membership base
  • Analyse your levels of membership ‘penetration’ by area
  • Analyse your levels of membership spend ‘penetration’ by area
  • Allows you to identify areas of over / under representation
  • Allow you to market specifically to these under-represented areas
  • Define a ‘preferred marketing area’ for your membership base
Our Services
Demographic Mapping
View multitudes of maps, outlining various demographic characteristics, and displaying areas that are above / below average, such as: age brackets, ethnicity, religious affiliation, household / individual income, etc.
Membership Mapping and Analysis
Further to this, we can then extract the different numbers of persons living in any given area, which will then allow us to expand upon the earlier assertions of customer ‘penetration’.
Local Area Marketing Data
Provide data information packages for Local Area Marketing purposes, including:
  • Demographic Summary - A summary of Census Data, including such variables as proportions of different income groups, age, education, profession, languages spoken, dwellings, etc, and comparing them to a City, State or National average.
  • Business & Employment Summary - Detailing, for any given area, the number of businesses (by the industry type they fall under), and by the number of employees.
  • Business Hit List - Outlining, for any given area, an ‘approx’ list of all businesses (incl. contact details).
  • Map - Whether for an individual territory, radial region, or suburban boundary, typically shows relevant boundaries, roads, highways, demand and types of businesses in the area.