Our Demographic Datapaks are now available ONLINE!!! ​ Visit Datapaks Online Store
Peter Buckingham CMC FFCA - Managing Director
B.Sc., Grad Dip: Market Modelling
Peter is one of the co founders of Spectrum Analysis in the mid ‘90’s, and responsible for its growth and securing the variety of large and small clients we enjoy.

He joined Spectrum full time in 1999 following twenty years experience in the oil industry, in a multitude of roles. These include various levels of management and specialised work in Strategic Planning and Network Development.Working in Caltex Australia Ltd., his experiences included Manager of Western Australia, Country Sales Manager in three states, and Property Manager for Victoria. Peter has international experience working in the design and implementation of the sales prediction modelling for Caltex International, now used also by Chevron and Texaco internationally.

In 2007, Peter was accepted as a Fellow of the Franchise Council of Australia (FCA) ... the highest level attainable. The new FCA 'Franchise Professional' system is operated by the FCA Franchise Academy, and available only to those with suitable qualifications and experience. Peter was also awarded his Certified Management Consultant (CMC) by the Institute of Management Consultants in 2010.

As well as managing the company, he still enjoys being an active participant in many projects, handling most of the specific site evaluations we are asked to perform for major retailers.
Anubhav Tewari - Technical Manager
M.AppSc (Statistics & Operations Research)
Anubhav Tewari has been associated with the company since 2006. Anubhav has a Masters in Statistics and Operations Research from RMIT University. He is primarily responsible for:
  • Statistical modelling and analysis;
  • GIS application development, geospatial analysis and mapping.

Van Pham - Analyst
MPM (Engineering Project Management)
Van Pham has joined Spectrum since October 2013 after finishing her Master Degree of Engineering Project Management. 

Van is primarily involved in:
  • Mapping projects;
  • Producing franchise territory maps for franchisors;
  • Data analysis using statistical techniques;
  • Assisting with numerous site potential reports
Melinda Shepherd - Analyst
Post Grad Dip. of Science (Applied Statistics)
Melinda joined the company in early-2005, having completed a Postgraduate Diploma in Applied Statistics.Her background includes survey design and development, and the use of different statistical techniques.

Melinda is primarily involved in market analyses and the building of prediction models for site analysis.

WHY US

20-year experience in strategic network planning and market analysis
4000+ demographic analysis and mapping projects
Provide data-driven solutions/Bring sense to big data
Your insurance to minimize future disputes with franchisees
Focus-Listening-Expert-Practical

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  • Spectrum Analysis have serviced Specsavers for over 4 years. Before appointing Spectrum Analysis we attempted to find a supplier that could deliver tailored geo-mapping solutions to fit our business requirements, yet were underwhelmed with the services available in the Australian and New Zealand markets.

    Since appointing Spectrum Analysis we have gained vital intelligence across our retail and competitive landscape; they have given us the building blocks to create strategic marketing plans with accuracy, relevance and insight. The customer service Spectrum Analysis delivers is always of the highest standard and they always set out to achieve a solution that fits the business requirements"

Julian De Bortoli

Head of Nordic Marketing
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Specsavers
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“Spectrum Analysis undertook a major project for us in New Zealand in 2011, and have been working with us ever since in analysing potential BurgerFuel locations to allow us to proceed with the site leasing decisions. They have also provided great shopping strip advice for our next foray into Australia.

Peter and Melinda understand exactly what we require, and have made it so much easier to decide on new stores. Melinda acts extremely quickly to our requests, allowing us to commit quickly which can be an issue with Landlords in securing new stores". ​

Craig Notman

General Manager
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Australasia BurgerFuel

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“I have known Peter for over 10 years and regard him as foremost expert in the field of demographic analysis for franchise networks. We have enjoyed a commercial relationship for most of this time and have always found Peter and his team to be highly conscientious and sensitive to the needs of their clients.

Peter draws on his own extensive practical experience from his previous corporate roles in site selection, plus applies the latest analysis methods to highly complex data to make sense of markets to help franchisors and franchisees make sound decisions". ​

Jason Gehrke

Director
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Franchise Advisory Centre

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​“The Spectrum Analysis team fully understood the brief and took the time to guide us through the initial proposal to really drill down to the specifics of what we wanted to achieve. Further to this personal service, they invested their time to get a proper understanding of our current successful franchise model to use as an important building block for our future planning process".

"The level of professionalism from the whole team with updates and briefings along the way leading up to the delivery of a comprehensive Market Analysis and associated site selection forecasts has been second to none and has left us with no unanswered questions"

David Fahey

National Franchise Manager
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Pedders Shock Absorber Service Pty Ltd

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OUR CLIENTS
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